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Alibaba to Tackle Counterfeit Food in China With Blockchain

Alibaba to Tackle Counterfeit Food in China With Blockchain

PricewaterhouseCoopers, Blackmores, and Australia Post have joined up with e-commerce giant Alibaba to fight counterfeit food products being sold across China by using Blockchain technology. The initiative will increase the traceability of food products, reducing the risk of fraud and ensuring Australia remains a trusted exporter of high quality food. Australia Post Executive General Manager Parcels...

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